Enterprise Applications: Bill Gates Needs to Replace Steve Ballmer as Microsoft CEO: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2011-02-02 Email Print this article Print
 
 
 
 
 
 
 
 
Microsoft is a fascinating company to watch. Financially, the firm performs better than the vast majority of tech companies in the world, generating billions of dollars in revenue and profits every year. But when it comes to customer perception, it doesn't enjoy the admiration it once had for its technical prowess and growth potential. In fact, these days many still call the company the "Evil Empire," while others view it as an aging giant that's slowly but surely being taken down by more innovative competitors. At the center of this image problem is Microsoft CEO Steve Ballmer. For years, Ballmer has led the company through the ups and downs of being a technology company. But he has watched as Microsoft's stock price has remained relatively stagnant over the years while more nimble competitors, such as Google and Apple, have passed it by. The train wreck that was Vista, the decline of Microsoft's mobile business, and to his credit, the resurgence of Microsoft's flagship operating system with Windows 7, have all occurred on Ballmer's watch. But along the way he hasn't done much to help Microsoft regain its image as an agile, innovative company with a vision for steady growth into the distant future. As a result, the time has come for Ballmer to go. The list of people that might be able to replace Ballmer is long. But when it's all said and done, only one person can supplant the Microsoft's CEO: its co-founder Bill Gates.
 
 
 

Bill Gates Needs to Replace Steve Ballmer as Microsoft CEO: 10 Reasons Why

by Don Reisinger
Bill Gates Needs to Replace Steve Ballmer as Microsoft CEO: 10 Reasons Why
 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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