Boeing: New Jet, New Way of Doing Business

By Edward Cone  |  Posted 2007-04-25 Print this article Print

The massive global collaboration effort behind Boeing's 787 reflects the changing nature of its business.

Almost everything about the new Boeing 787 is different—from the cutting-edge materials and electronics used to build the plane, to the technology used during the design and assembly process. It is so different, in fact, that even the Boeing Co. itself—a fixture in the global economy for nearly a century—is undergoing a radical transformation as it builds this next-generation jet.

The design and production strategy employed by the $55 billion, Chicago-based aerospace giant to get the 787 built as quickly and economically as possible involves an unprecedented degree of collaboration between Boeing and its partners around the world—partners who are participating in the actual design of the plane. All of which marks a shift in the way Boeing defines itself: The company is no longer just a manufacturer, but also a high-end systems integrator. "We are a technology company," says Scott Griffin, Boeing vice president and CIO.

The reasons Boeing is making the shift go beyond the savings it hopes to enjoy by making the planes faster and cheaper. The company is also spreading the costs of design and development throughout its partner network, and building global relationships that may, in turn, help the company sell its planes overseas.

The previous state of the art in aviation manufacturing was to have global partners work from a common blueprint to produce parts—actually, whole sections of the airplane—that were then physically shipped to a Boeing assembly plant near Seattle to see if they fit together. There, successive iterations of the planes were built and refined with onsite teams from around the world.

On the 787, that process has gone the way of the biplane. Instead, parts are designed concurrently by partners, and virtually "assembled" in a computer model maintained by Boeing outside its corporate firewall. "We have different people building different pieces by creating data that is assembled and checked in real time," says Griffin, who is responsible for the computer systems that make this process possible. Ultimately, completed sections of the plane will be picked up by three specially fitted 747s and carried to a Boeing facility in Everett, Wash. Thanks to the online modeling, Boeing can now trust its global partners with the process of creating entire sections of the plane, from concept to production.

Read the full story on Boeing: New Jet, New Way of Doing Business
Senior Writer and author of the Know It All blog

Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.

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