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Enterprise Applications

Business Intelligence in Action

By Michael Vizard
2008-07-11

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Business intelligence often can be an oxymoron, reporting data so old that decisions based on it could be moronic. Business intelligence in real time, also known as operational business intelligence, enables BI information to be built into applications that will enable more recent, relevant and actionable data, explains John Santaferraro, the director of marketing for HP’s Business Intelligence portfolio, in this IT Link podcast.

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