CA, formerly known as Computer Associates, has again changed its name--this time to CA Technologies.
CA, formerly known as Computer Associates, has again changed its name-this
time to CA Technologies.
The company made the announcement at its CA World 2010 annual user
conference in Las Vegas on May 16.
The CA World conference drew more than 7,000 CA customers, partners and others.
CA Technologies officials said the new name is more descriptive and
demonstrates the company's commitment to managing and securing IT environments-from
mainframe to distributed to virtual and to cloud-to deliver more flexible IT
services to its customers. The company also has revamped its Website, ca.com.
"The name CA Technologies both acknowledges our past yet points to our
future as a leader in delivering the technologies that will revolutionize the
way IT powers business agility," said CA Technologies CEO
Bill McCracken, in a statement. "We are executing on a bold strategy,
where IT resources from the mainframe to the cloud, and everything in between,
are delivered with unprecedented levels of speed and flexibility. Critical to
this vision is our ability to provide a superior customer experience, which we
will unquestionably deliver."
The new brand messaging program sets the foundation for what CA Technologies
makes possible for customers in a technology environment that demands business
results at the lowest possible cost. It also underscores the company's strategy
to become a market and thought leader in such high-growth areas as cloud
computing, virtualization management, IT management as a service, and identity
and access management.
CA was founded in 1976 by the flamboyant Charles Wang and business partner
Russell Artzt. Since then, CA has been one of the most acquisitive software
companies in the history of the business. In the late 1980s CA became the first
software company to top $1 billion in sales. In 2005, CA launched a rebranding
campaign referring to itself as CA as opposed to Computer Associates.
"The brand and name change to CA Technologies was designed with
insights from nearly 700 customers, partners and market thought leaders and was
developed to ensure that we tell a consistent story in the market that reflects
the full breadth and depth of what we offer," said Marianne Budnik, chief
marketing officer at CA Technologies, in a statement. "These changes begin
a journey that will unfold over the next few years and develop as CA
Technologies continues to make business agility a reality for its
CA Technologies will launch an advertising campaign in financial daily
business and trade publications, and new television ads begin in July, the
company said. The integrated marketing campaign will demonstrate a consistent
brand message and image to CA's global audiences through the global print
advertising campaign, Website redesigns, online marketing, collateral and
signage. The company also has modified its logo and usage of color.