CRM Leader Siebel Is Only Halfway There
Siebel, the uncontested but lately battered leader of the CRM market, finally entered the 21st century.Siebel, the uncontested but lately battered leader of the CRM market, finally entered the 21st century. It did so with the launch of Siebel 7, a revamping of the application suite that helped Siebel earn nearly $1 billion a year. The release signifies the end of one trend and the beginning of another. The ending trend is the opening up and Internet-enabling of front-office architectures. Siebel is simply the last big CRM vendor to take the plunge. Siebel 7 also signifies the beginning of another trendthat of a series of mergers and acquisitions that will lead to a dramatically different landscape in the coming years. On the architecture front, Siebel is the last CRM vendor to kick away the vestiges of the client/server mode that it rode to success in the 1990s. The trend started with PeopleSoft when it merged with Vantive, grabbed that companys CRM package and melded it into the PeopleSoft Internet Architecture. The result was the spectacularly successful PeopleSoft 8.
Siebel took the conservative roadironic after it spent a billion dollars over several years to rewrite its application. Instead of rewriting the architecture, it opened it up, promised support for .Net and J2EE, and rewrote its client pieces.