Club DLM

By eweek  |  Posted 2003-12-30 Print this article Print

- At a Glance">

Club DLM

  • Since 1995

  • Focus Weed out the low spenders by focusing prizes and targeted savings on the 30 percent of customers who supply 80 percent of profits

  • Members 71,500 households in 2002

  • Impact on Bottom Line Sales are $60 million, up from $38 million in 1999—growth CEO Norman Mayne attributes largely to the creation and strategic use of Club DLM

  • Key Technologies VRMSs MarketEXPERT XR, software, used to analyze Club DLM data

  • Special Perks Free Thanksgiving turkeys, flowers for anniversaries, cheese graters and $100 sauté pans for Christmas


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