Club DLM

 
 
By eweek  |  Posted 2003-12-30 Print this article Print
 
 
 
 
 
 
 


- At a Glance">

Club DLM

  • Since 1995


  • Focus Weed out the low spenders by focusing prizes and targeted savings on the 30 percent of customers who supply 80 percent of profits


  • Members 71,500 households in 2002


  • Impact on Bottom Line Sales are $60 million, up from $38 million in 1999—growth CEO Norman Mayne attributes largely to the creation and strategic use of Club DLM


  • Key Technologies VRMSs MarketEXPERT XR, software, used to analyze Club DLM data


  • Special Perks Free Thanksgiving turkeys, flowers for anniversaries, cheese graters and $100 sauté pans for Christmas



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