Total Rewards

By eweek  |  Posted 2003-12-30 Print this article Print

- At a Glance">

Total Rewards Program

Since 1997

Focus Improve market share against rivals

Members 26 million, up from 12 million in 1997

Impact on Bottom Line Customers spend more of their gaming budget at Harrahs—43 percent in 2002, up from 36 percent in 1997

Key Technologies Cognos for queries and reports; SAS for modeling; Teradata database (NCR Corp.)

Special Perks Show tickets, spa treatments, Diamond Lounge for high-rollers, free hotel rooms, limousine service


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