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CRM Strategy: Make Every Customer More Profitable


By: eWEEK
2003-12-30
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  Table of Contents:
  1. CRM Strategy: Make Every Customer More Profitable
  2. ' Total Rewards '

The problem with most companies running loyalty programs is they have only enough resources to focus their customer strategies on the top 30 percent of their customers. But Harrah's Entertainment has moved its strategy to build loyalty and growth at all l

CRM Strategy: Make Every Customer More Profitable - ' Total Rewards '
( Page 2 of 2 )

- At a Glance">

Total Rewards Program

Since 1997

Focus Improve market share against rivals

Members 26 million, up from 12 million in 1997

Impact on Bottom Line Customers spend more of their gaming budget at Harrahs—43 percent in 2002, up from 36 percent in 1997

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