Company Offers a High-Tech Way to Get Clothes to Fit

 
 
By Evan Schuman  |  Posted 2005-03-18 Email Print this article Print
 
 
 
 
 
 
 

Philadelphia startup Intellifit is using technology in an effort to both get a more precise measure of consumers and to match it against a detailed database on what various apparel companies truly mean with their sizes.

One of the most frustrating parts of clothes shopping is that manufacturer size numbers are inconsistent, making the purchase of an outfit that fits a gamble, at best. A Philadelphia startup is trying to use technology to both get a more precise measure of consumers and to match it against a detailed database on what various apparel companies truly mean with their sizes.
In the United States, “the average woman takes 15 pairs of jeans into the dressing room.
The women endure this frustration level because they have to try on a lot of things,” said Edward Gribbin, president of the Philadelphia-based Intellifit Corp. “We can direct them to the two or three or four things that are most likely to fit them.”
Although it’s potentially a nice—and free—service for consumers, the bigger benefit is for Intellifit’s retailer customers, including Macy’s and David’s Bridal. Click here to read more about Pradas efforts to use information systems and in-store gadgetry. Beyond the indirect brand marketing (Intellifit can only recommend clothing from companies that provide detailed measurements, which means they are clients), Gribbin argues that there is a more explicit retailer financial benefit. “When people get their size recommendations, the conversion rate goes up significantly,” Gribbin said. “In other words, the propensity for that person to convert from a shopper into a buyer is much greater.” To read more about technology and tailoring, read how the CIO of the Casual Male clothing chain plans to push the technology cummerbund. To see if this story fits you, please click here. Here’s how it works: a customer walks into an Intellifit scanning box. There are about 11 such locations today, mostly in shopping malls in California, Texas, Florida, Michigan, Pennsylvania, Georgia, Virginia and New Jersey. The customer’s body is then subject to an extensive scanning process that uses water in the consumer’s skin to collect about 200,000 measurement data points. The program reconstructs that data to create a 3-D hologram. Read the full story on CIO Insight: Company Offers a High-Tech Way to Get Clothes to Fit
 
 
 
 
Evan Schuman is the editor of CIOInsight.com's Retail industry center. He has covered retail technology issues since 1988 for Ziff-Davis, CMP Media, IDG, Penton, Lebhar-Friedman, VNU, BusinessWeek, Business 2.0 and United Press International, among others. He can be reached by e-mail at Evan.Schuman@ziffdavisenterprise.com.
 
 
 
 
 
 
 

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