Global Portals Require Easy,
Effective CMS"> Clarke said his company recommended an Ektron Inc. CMS400.NET system to help manage Concords worldwide portals. "We were looking for a third-party CMS vendor to manage portals across the globe in different languages and across the different brands. Concord needed to centrally manage the portals from one location and reflect all Concords global brands," Clarke said.However, he also knew from experience that the system had to be easy to use to encourage user adoption. Ektrons system fit this requirement, he said. "There are many CMS systems, but Ektron really fit the bill the best," Clarke said. "In Concords case, user adoption was also a key driver to the project. Thats really where recommending Ektron pushed it over the top because, in our past experience implementing Ektron systems, it was easy to use and learn and had a near 100 percent adoption rate." After learning about Concords unique needs, Beauchamp explained that BGT also provided custom programming services for the Ektron system, including a new product wizard to allow marketing and product management personnel to generate new product pages quickly and easily. This customization was key to the system. "[New product information] was the heart of the site, so they created a new product wizard that walks the person through the process of creating the product screen by screen," Beauchamp said. "BGT offered a lot of other services that went above and beyond being the traditional Web development partner to help us manage a campaign and build metrics to see what results we were getting," Beauchamp said. "This marketing orientation was really important to us." Clarke said that Concord and BGT personnel worked extremely well together throughout the process. "Once [Concord] heard the proposal, they were quick to engage," Clarke said. "The portal was developed over a three-month period, which included the implementation of the [Ektron] system. As far as their participation in the portal, they were involved in every step of the project and they were a very proactive team. They understood what they needed to do and had clear direction. The Concord staff had technical savvy and worked well with our project leads and designers and really had the right internal resources to push this project and make sure it was successful," he said. Beauchamp said that the system went live this year on Feb. 18, and, so far, it has gone well. She said the team has encountered fewer glitches than she would have expected in a project of this magnitude, and she said that BGT has dealt with any issues that have come up seamlessly. "It can be challenging to create [a] single infrastructure to create all kinds of things, and we didnt think it could be done, but they were able to find a way to do it," Beauchamp said. Check out eWEEK.coms for the latest news, reviews and analysis about productivity and business solutions.
It was important to Concord that its marketing personnel be given control over content changes, Clarke said.