Consumers to E-Commerce Sites: Simplify or We Walk
The fact that no marketing department ever considered calling itself the Customer Respect Group truly does light-years about this research. When did e-commerce and brochure sites start feeling disdain for their prospects and customers? If theyre not guilty of disdainful feelings, at the very least they are guilty of reckless indifference to how customers feel and what their needs are. In a word, they are treating those customers with a lack of respect.