Crystal Provides Analysis for MS CRM
Microsoft will integrate the industry leading reporting and analysis software from Crystal Decisions into its customer relationship management suite, as well as resell additional reporting tools.Microsoft took a critical step toward the release of its namesake CRM software today with the announcement that it will bundle in software from Crystal Decisions Inc. Crystal Decisions Crystal Enterprise software will provide reporting and analysis capabilities in Microsoft Customer Relationship Management, which is due in customers hands by the end of the year. Analysis is a key component of any CRM package because it is essentially the brains that enable a sales or marketing organization to sift through customer data to fine potential sales opportunities and forecast product-related revenues. Through a joint development effort between Crystal, of Palo Alto, Calif., and Microsofts Great Plains business unit, of Fargo, N.D., Crystal Enterprise was given a user interface that is similar to that of MS CRM. It give users the ability to view, filter, print and export about 125 canned reports.
"Our partners will see this as a great starting point," said Holly Holt, senior product manager for MS CRM. "Through the reporting in MS CRM we have provided that baseline [capability] for customers to gain efficiencies, such as in doing just-in-time inventory."