DoubleClick Sold to Equity Firm for $1.1B

By Matthew Hicks  |  Posted 2005-04-25 Print this article Print

Following the purchase, the online advertising company will gain a new board and chairman, as its CEO plans to step down.

DoubleClick announced Monday that it is being acquired by a San Francisco-based private equity firm for $1.1 billion. The leading online advertising provider expects the deal with Hellman & Friedman LLC to be closed in the third quarter. New York-based DoubleClick Inc. confirmed the buyout following reports last week that it was in talks to be sold. Following the buyout, DoubleClick CEO Kevin Ryan will step down as the companys leader and a new board of directors and chairman will be selected.
DoubleClick, which was founded in 1996, sells tools and services to advertisers, Web publishers and enterprise marketers for managing online advertising, e-mail marketing and direct marketing.
Click here to read about how Google is expanding into the broader online advertising market. During a discussion at the AD:TECH conference in San Francisco, panelists said that the DoubleClick buyout likely reflected the companys struggle to profit from a series of acquisitions in recent years. The company last week recorded a first-quarter loss of about $900,000. "DoubleClick for a number of years had a very good business and a war chest of dollars [for acquisitions]," said Tony Conrad, an entrepreneur in residence at venture-capital firm Blacksmith Capital, in San Francisco. "[Some] acquisitions they did didnt pan out as well. This is a new group that will come in and try to orient business in a new way." Under the terms of the agreement, DoubleClick stockholders will receive $8.50 in cash for each share of DoubleClick stock, which represents a 10.6 percent premium over the average closing price during the past 30 days. DoubleClicks board has approved the deal. DoubleClick President David Rosenblatt will continue to oversee the TechSolutions division as its CEO, while President Brian Rainey will continue to lead the DataSolutions division as its CEO, DoubleClick announced. Joining Hellman & Friedman in the investment is San Diego-based MI Equity, a venture capital firm focused on software and business services. Check out eWEEK.coms for the latest news, reviews and analysis about productivity and business solutions.
Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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