Apple Strategy Remains the Same

By Don Reisinger  |  Posted 2009-08-13 Print this article Print

Apple doesn't care, though. Apple's culture dictates control. It wants its platforms to be locked down as much as possible to ensure a robust running environment. For the most part, that has worked-Mac OS X tends to be quite stable. At the same time, businesses hoping to switch to the OS will find that many of the programs that they rely on each day simply aren't available. It's a problem.


But it goes beyond program compatibility. The contention that Mac OS X is inherently more secure than Windows is starting to erode. With each day, more security issues pelt the operating system. Just last week, Apple announced more than a dozen security fixes to its operating system that, if left unpatched, would have allowed hackers to access system files. IT managers are starting to take notice. They realize that Apple has cultivated a feeling that by using a Mac, everything will be just fine. They now know that not even a Mac can protect corporate files from dangerous hackers. They also know that by not acknowledging that, Apple is possibly ignoring security holes that could cause a major outbreak. Windows does have more security issues. But Microsoft also has made security a key focus in its strategy going forward. That should be applauded.

Apple's focus

Perhaps the main reason why Apple's Snow Leopard release date won't matter to the enterprise is because Apple has made it all too clear that the business world is an after-thought in its strategy. For decades, the company has had a less-than-cordial relationship with businesses. It doesn't provide them with ideal support. Patches come too slowly. And updates are few and far between. Apple's focus has always been on its hardware and consumers. It believes that a key differentiating factor in its strategy is that it can provide unique hardware to consumers who covet it most.

That's precisely why it's not too concerned about working with third-party developers to increase the number of business applications that will work with Mac OS X. It's also why Exchange support was such an after-thought. Of course, there's nothing wrong with Apple focusing mostly on the consumer space, but it's to its detriment in the enterprise. And as Microsoft has proven by dominating both markets, it's not impossible to focus on both sectors at the same time.

Regardless, Apple's focus plays a big part in whether or not Snow Leopard will be a success in the enterprise. Will it increase market share over the next few months? It's possible. But when the dust clears, it will undoubtedly be Windows 7 that will dominate the enterprise market for the next few years.

So, while it's exciting that Snow Leopard might hit store shelves sooner than expected, it won't change much in the business world.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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