Electrolux is using IBM Connections and IBM Sametime in its effort to become a social business.
ORLANDO, Fla. - IBM
announced that appliance maker Electrolux
is using IBM social software to connect its workforce in 60 countries and
encourage a deeper level of innovation and knowledge sharing.
At its Lotusphere 2012
conference here, IBM announced that Electrolux is using Big Blue's IBM
Connections and IBM Sametime software to connect its employees in the company's
growing community and to help them collaborate on projects with others spread
around the world.
"Social business is
enabling companies to scale in new ways and drive greater innovation within
their organization," Alistair Rennie, general manager of Social Business
at IBM, said in a statement. "Organizations can seamlessly connect and
share information across a global network of clients, partners and employees
through the power of social business."
Using IBM's social software,
Electrolux employees in the office or on the go can find experts and gain
valuable insight from the data on their company's intranet portal, IBM
social networking platform and IBM Sametime
Working with business
partners Infoware Solutions and Avantime, Electrolux has seen the number of
internal online communities, networks and microblogs grow rapidly, the company
said. The intranet, powered by IBM
and Microsoft SharePoint, contains more than 100 information
portals managed by more than 450 editors, and has 15,000 monthly and 9,000
daily readers. There are more than 1,100 collaboration spaces with 8,500
members, Electrolux said.
Electrolux employees are
using IBM Connections microblogging to quickly spread information across the
organization, including new-product and customer care ideas, and strategic
In addition, Electrolux
employees will also have access to a social-collaboration dashboard. Through
email and IBM Sametime
messaging, employees will be able to drag an email into a Connections Activity
and discuss with colleagues in that specific window. This will help to better
engage the team, provide a more comprehensive overview of the project and
reduce attachments in the email inbox, the company said.
"Our goal is to empower
our employees so they have access to content and collaboration tools anytime
and from anywhere," Ralf Larsson, director of online employee engagement
and development at Electrolux, said in a statement. "Working with IBM, our
employees are now becoming better engaged and more connected into specific
business processes that help them expand the scope of product innovation."