The Federal Trade Commission seemed to get tough with an e-tailer for failing to safeguard consumer data. But the punishment will hardly compel online retailers to improve data security.
The Federal Trade Commission on Jan. 17 cracked down-albeit mildly-on an e-tailer that the government alleged made security claims that were "deceptive and violated federal law."
The company, a clothing and home accessories e-tailer named Life Is Good, collected a wide range of information from its consumer customers, including names, addresses, credit card numbers, credit card expiration dates and credit card security codes. "All information is kept in a secure file and is used to tailor our communications with you," Life Is Good stated on its Web site.
The government said the promise was misleading. "Contrary to these claims, the FTC alleges that [Life Is Good] failed to provide reasonable and appropriate security for the sensitive consumer information stored on its computer network," the commission said in a statement.
The FTC said the Life Is Good site "unnecessarily risked credit card information by storing it indefinitely in clear, readable text on its network and by storing credit security card codes." The site also "failed to implement simple, free or low-cost, and readily available security defenses to SQL and similar attacks," the FTC said.
Much of this, though, would likely have gone on undetected had it not been for a cyber-thief launching a successful SQL injection attack on the site, grabbing lots of that consumer data.
The government's punishment was that the site has to pay for a third-party independent security audit every other year for 20 years.
The settlement-approved, 5-0, by the FTC-"also contains bookkeeping and record keeping provisions to allow the agency to monitor compliance with its order," the FTC said.
The problem with the FTC's proposed settlement is that there is no substantial punishment element. The settlement simply lists some of the things every site should be doing anyway. Based on the particulars made in this statement, LifeIsGood.com is suffering no pain because it was caught.
For example, consider the every-other-year audit requirement. Because the site accepts credit cards, it should already be subject to PCI (Payment Card Industry) compliance requirements. PCI rules would have the site undergoing a security compliance assessment once a year already. If the site wants to be PCI-compliant, then, the FTC requirement would be irrelevant.
Technically, we are talking about two very different kinds of reviews. The PCI review is an assessment, which is typically more of a question process, while the FTC procedure would be an SAS (Statement on Auditing Standards) 70 Type II review, which is a true audit.
As a practical matter, though, the differences aren't necessarily that pronounced. There are huge variations in how assessors handle PCI reviews, and some of these reviews are almost as demanding as full SAS 70 Type II audits. If the assessor, bank and credit card company agree, they can pretty much make PCI compliance as high a hurdle as they want.
This is especially true given that any discovered breach such as this will trigger a PCI rule that subjects a retailer of any size-even a Level 4-to the most stringent demands of a Level 1 assessment.
PCI compliance consultant David Mertz, of Compliance Security Partners, argues that the FTC fine is indeed a huge punishment because of the much higher fees that third-party assessors and auditors will charge for it-fees Mertz estimated at between $10,000 and $25,000 for a PCI third-party assessment and between $75,000 and $250,000 for an FTC-level audit.
Another PCI compliance consultant, Dave Taylor, who is also president of the PCI Vendor Alliance, sees it differently. "The reason is due to probability, not severity of the audit," Taylor said. "FTC enforcement actions are rare-BJ Wholesale, etc. The sins of the merchant have to be pretty blatant, and someone has to complain to the feds to get the ball rolling. So, few merchants do a thing specifically to avoid FTC actions. PCI remains much more certain as an annual event driven by an ongoing relationship with the merchant bank."
Getting back to the FTC order involving Life Is Good, the commission's other claims are even more common sense, as opposed to punitive:
"The settlement bars [Life Is Good] from making deceptive claims about its privacy and security policies." And this somehow doesn't apply to every other site out there-sites that have not been caught doing anything wrong?
"It requires the company to establish and maintain a comprehensive security program reasonably designed to protect the security, confidentiality, and integrity of personal information it collects from consumers." 'Nuff said.
This is punishment?
"The program must contain administrative, technical, and physical safeguards appropriate to [Life Is Good's] size, the nature of its activities, and the sensitivity of the personal information it collects." Sigh!
"[Life Is Good must designate] an employee or employees to coordinate the information security program."
"Identify internal and external risks to the security and confidentiality of personal information and assess the safeguards already in place." Not quite 25 years of hard labor, is it?
"Design and implement safeguards to control the risks identified in the risk assessment and monitor their effectiveness."
"Develop reasonable steps to select and oversee service providers that handle the personal information of [Life Is Good] customers."
"Evaluate and adjust its information-security program to reflect the results of monitoring, any material changes to the company's operations, or other circumstances that may impact the effectiveness of its security program."
I have no problem with these nice guidelines on what every site should be doing. But to label them as punishment and to trumpet them as such suggests that the government must think e-tailers are a stunningly gullible bunch.
Retail Center Editor Evan Schuman has tracked high-tech issues since 1987, has been opinionated long before that and doesn't plan to stop any time soon. He can be reached at email@example.com.
To read earlier retail technology opinion columns from Evan Schuman, please click here.
Evan Schuman is the editor of CIOInsight.com's Retail industry center. He has covered retail technology issues since 1988 for Ziff-Davis, CMP Media, IDG, Penton, Lebhar-Friedman, VNU, BusinessWeek, Business 2.0 and United Press International, among others. He can be reached by e-mail at Evan.Schuman@ziffdavisenterprise.com.