Facebook, Twitter Lead Social Networking Growth: comScore
In October, Facebook reached more than half (55 percent) of the world's global audience, a comScore report finds.Social networking accounted for nearly 1 in every 5 minutes spent online globally in October 2011, ranking as the most engaging online activity worldwide. Social networking sites now reach 82 percent of the world's Internet population age 15 and older that accessed the Internet from a home or work computer, representing 1.2 billion users around the globe, according to a report from comScore, a company specializing in the measurement of the digital world. The report, "It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed," analyzes the current state of social networking activity around the globe, providing insights into how social networking has influenced the digital landscape and the implications for marketers operating in this social world. In October, Facebook reached more than half (55 percent) of the world's global audience and accounted for 1 in every 7 minutes spent online around the world and 3 in every 4 social networking minutes, the report found.
"The emergence and widespread global adoption of social networks has vastly influenced human interaction on an individual, community and larger societal level, and underscores the convergence of the online and offline worlds," said Linda Boland Abraham, comScore CMO and executive vice president of global development. "Regardless of geography, social networks are weaving themselves ever more intricately into the fabric of the digital experience, opening a world of new opportunity for business and technology."