Firefox Beats Pop-Ups—Again

By Jim Rapoza  |  Posted 2005-04-25 Print this article Print

Users of the Firefox browser can now download a beta extension with the code name Pop Ups Must Die!

In the Broadway musical "Annie Get Your Gun," theres an annoying song, "Anything You Can Do, I Can Do Better," that goes back and forth like two spoiled kids bickering.

Watching the back-and-forth battle between the purveyors of pop-up advertising and the browsers and plug-ins geared to stop the pop-ups is a little like sitting through this song—only with the added annoyance of pop-up ads.

In recent months, the pop-up advertisers have successfully worked around the blocking methods found in most plug-ins and in Mozillas Firefox and Microsofts Internet Explorer on Windows XP Service Pack 2. Theyve done this by using features in other browser plug-ins, especially in Macromedias Flash plug-in, to launch additional browser windows.

This, of course, has caused quite a bit of dismay among users who thought they were free from pop-up ads. But now that the pop-ups advertisers have said, "Yes, I can," its time for the blockers to say, "No you cant."

Users of the Firefox browser can now download a beta extension with the code name Pop Ups Must Die! In my tests, this beta of the new blocking features in Firefox successfully blocked most of the new pop-up methods without blocking most wanted browser windows.

To try the Pop Ups Must Die! beta, go to

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Jim Rapoza, Chief Technology Analyst, eWEEK.For nearly fifteen years, Jim Rapoza has evaluated products and technologies in almost every technology category for eWEEK. Mr Rapoza's current technology focus is on all categories of emerging information technology though he continues to focus on core technology areas that include: content management systems, portal applications, Web publishing tools and security. Mr. Rapoza has coordinated several evaluations at enterprise organizations, including USA Today and The Prudential, to measure the capability of products and services under real-world conditions and against real-world criteria. Jim Rapoza's award-winning weekly column, Tech Directions, delves into all areas of technologies and the challenges of managing and deploying technology today.

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