So What Sets Flock

By Chris Preimesberger  |  Posted 2005-12-01 Print this article Print


"There are new ones submitted every week. This is also encouraging because this support is coming faster than we expected."

How Flock differentiates itself

When a Flock user discovers a Web site about which he or she wants to post a comment in a blog, the user just right-clicks on the mouse, which then brings up the Flock blogging wizard (Blog Manager).

The browser software then automatically opens a blank blog entry and adds citations and links for the site that originally caught the users attention.

Flock also has a built-in RSS integration option, so that users can easily scan news headlines and click through to those pages for more information.

With a partnership with Vancouver, B.C.-based Flickr, Flock offers the Flickr Topbar, which allow users to drag and drop pictures into a blog post.

Click here to read about the Mozilla Firefox browser. Flock also has a scrapbook for interesting Web content called The Shelf. Users can drag interesting URLs, pictures or text snippets from any Web page onto it. From there, these items can be inserted into a blog.

Flock uses an open-source search engine called Gecko (which Firefox also uses) that automatically indexes every Web site a user visits for easy rediscovery, and the ability to easily share favorites with friends.

Decrem said that Flock is now aiming for mid-January to release Flocks consumer-grade beta, v 0.7. The company originally had hoped to have it ready by Dec. 15. Flock is also looking at other features, such as instant messaging, to add to its "consumer-grade" version, Decrem said.

Business model still needs to prove itself

Flock is working on its business model, but is concentrating on getting people to use the browser first, Decrem said.

"We are a venture-capital-funded company, so of course we need to make some money," Decrem said at the launch.

"We think that if we can provide a service that users love and they have full confidence in, theyll continue to use it. In the distribution of the browser is where we can be profitable. We want our users to trust us to not be intrusive [when they browse the Web], so they can do what they want to do online."

For example, Decrem said, Flock is now evaluating various blogging sites such as Googles Blogger, MoveableType, and LiveJournal for compatibility.

If successful in attracting a large number of users, Flock can create a good revenue stream by recommending potential bloggers to one or more of those outside sites.

Flock would receive payment for every user that it sends to other sites, Decrem said.

"Its amazing what can be done with services like this," Decrem said. "Opera [the Norway-based free browser] was able to do away with all their banner ads recently just by adding a Google search bar.

"Just having a successful Start page and something like what Opera is doing [the Google bar] can be enough to keep the lights on," Decrem said.

However, some analysts are a bit skeptical about whether this will be enough to allow Flock to grow and be comfortably profitable.

"This [recommending bloggers to outside sites and search bars] sounds like an ad-driven model to me," Jupiter Research analyst Michael Gartenberg told Ziff Davis Internet.

Firefox still tops IE for browser security. Click here to read more. "What Flock is doing is interesting, but they will have to find some other ways to get revenue streams. What theyre doing now has all been done before, and its hard to do well."

Gartenberg pointed out that Netscape, when it arrived on the scene in the mid-90s, also tried to aggregate a number of services into its browser, which at the time was state of the art.

"Netscape had e-mail, Web publishing and a bunch of other services integrated into the browser, but at the end of the day, the users simply wanted a good browsing experience," he said.

"Flock needs to differentiate itself from others, for sure, but the totally ad-driven model isnt going to work for everyone."

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Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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