Google Toolbar Can Browse By Name

By Neil J. Rubenking  |  Posted 2004-07-15 Print this article Print

A toolbar upgrade lets the browser bar find Web site matches for simple word entries.

Google has quietly introduced a new feature to its popular browser toolbar that means you will never need to type in a full URL again.

The Google Toolbars new Browse by Name feature, introduced on Wednesday, takes the concept of searching from the browser address bar and kicks it up a notch. Now, to search, you simply type the name or description of the site youre looking for. If theres a strong match, Google will go straight to that page. For example, "new york times", "ben and jerry", "john kerry" and "strong bad" all zoom directly to the appropriate page.
When theres no single obvious match, you havent lost anything—you still get a standard Google search results page. Browse by Name is especially useful when the URL youre searching for is not obvious. For example, Browse by Name on "Muir Woods" brings up the National Park Services site,

The functionality may remind some of the RealNames service, which shut down in 2002. Web sites could pay to register a simple phrase with RealNames as an alternative point of access for their URL. However, sites need not and cannot register for Browse by Name. If a pages relevance to the search phrase is significantly higher than all others, it will be selected. The process is dynamic—if at a later time a different sites relevance skyrockets, then that site will be selected. Theres no connection with Supported Links or AdWords, and sites cannot pay for placement in Browse by Name.

Click here to read the full story. Check out eWEEK.coms Enterprise Applications Center at for the latest news, reviews and analysis about productivity and business solutions.

Be sure to add our enterprise applications news feed to your RSS newsreader or My Yahoo page

Neil J. Rubenking Neil Rubenking served as vice president and president of the San Francisco PC User Group for three years when the IBM PC was brand new. He was present at the formation of the Association of Shareware Professionals, and served on its board of directors. In 1986, PC Magazine brought Neil on board to handle the torrent of Turbo Pascal tips submitted by readers. By 1990 he had become PC Magazine's technical editor, and a coast-to-coast telecommuter. His 'User to User' column supplied readers with tips and solutions on using DOS and Windows, his technical columns clarified fine points in programming and operating systems, and his utility articles (over forty of them) provided both useful programs and examples of programming in Pascal, Visual Basic, and Delphi. Mr. Rubenking has also written seven books on DOS, Windows, and Pascal/Delphi programming, including PC Magazine DOS Batch File Lab Notes and the popular Delphi Programming for Dummies. In his current position as a PC Magazine Lead Analyst he evaluates and reports on client-side operating systems and security solutions such as firewalls, anti-virus, anti-spyware, anti-spam and full security suites. He continues to answer questions for readers in the ongoing 'Solutions' column and in PC Magazine's discussion forums.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel