HP Launches Paperless Rebates

By Chris Preimesberger  |  Posted 2007-05-25 Print this article Print

Hewlett-Packard's "paperless" rebate program gives U.S. customers the option to redeem their rebates by entering just two pieces of information online.

Hewlett Packard customers now have the option to redeem rebates online—without submitting any paperwork—when purchasing consumer technology products at the HP Home & Home Office Store, the Palo Alto, Calif., company announced May 24.

The "paperless" rebate program gives U.S. customers the option to redeem their rebates by entering just two pieces of information online—their order number and billing zip code—instead of completing a mail-in rebate form.
The simplified process, which the company launched earlier in May, is intended to offer customers greater convenience, a company spokesperson said.
"Our customers were asking us for a way to simplify the paperwork process, so this is what we decided to do," Cindy Zelanis, director of operations for HP Home Store told eWEEK. HP also expects that the online program will speed up the rebate process overall, Zelanis said. As of now, it takes about eight to 10 weeks ("at the longest," Zelanis said) for a customer to receive the rebate credit. HP offers numerous items for purchase online, including notebook and desktop computers, monitors, accessories, printers and supplies, televisions, digital cameras, entertainment centers, mobile devices and service programs. "The HP Home Store continually gathers feedback from our customers in order to improve their online experience; they told us that they wanted a simpler rebate program," said Sam Taylor, senior vice president, Consumer Direct, HP. "We responded by providing customers with the option to quickly and easily submit rebates online so that they can enjoy a simpler and more convenient shopping experience." Rebates average "about $50 to about $150," Zelanis said, although the site indicates that a customer can get as much as $4,000 cash back upon buying an HP solvent printer. Shoppers may customize desktop and notebook PCs based on their personal preferences and choose from a selection of supplies and accessories at the HP Web site or by calling 1-888-999-4747. Check out eWEEK.coms for the latest news, views and analysis on technologys impact on retail.
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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