High-Income Households Are the Fastest Growing Group of Web Users
Households with incomes of $150,000 or more are the fastest growing group of people going online, with a 20 percent increase over last year, according to Nielsen/NetRatings. High-income web users also spend the most amount of time online – about 76 hours per month. “This represents a solid opportunity for marketers,” said Heather Dougherty, a senior retail analyst for Nielsen/NetRatings. “Advertisers would do well to turn to the sites they surf to most efficiently reach this high-income group,” she said.
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