Enterprise Applications: How Autonomy's Private Cloud Tackles Big Data, Analytics
What Is Big Data?
Big data is comprised of structured data, which is data that fits cleanly into spreadsheets and databases, and unstructured data, which is human-generated information such as emails, videos, tweets, Facebook posts, call center conversations, closed circuit TV footage, mobile phone calls, and Website clicks. Unstructured "diverse data" now makes up more than 90 percent of the world's data, and it is the fastest-growing form of information.Â Just as importantly, this "human information" is where the interesting things happen.Â This is where customers share their experiences with a brand and indicate their buying preferences. This is where teams of corporate lawyers look to find evidence of fraud and compliance violations.
Autonomy, which Hewlett-Packard bought for more than $10 billion in 2011, recently announced a series of cloud-based solutions designed to help organizations generate a greater return on their big data initiatives. Based on the HP Converged Cloud and the Autonomy Intelligent Data Operating Layer (IDOL) 10, these products include new capabilities for processing Hadoop data, as well as a new Clickstream analytics solution. The solutions enable businesses to discover new trends, opportunities and risks, and accelerate revenue growth by understanding and acting on Web Clickstream, sentiment and transactional data. According to Gartner, "Through 2015, organizations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers financially by more than 20 percent." HP and Autonomy are working to help organizations capitalize on the big data opportunity by providing the scalability, flexibility and real-time conceptual understanding of information organizations need to transform islands of disparate data into actionable assets that can drive growth and profits. Big data is all the rage in 2012. But what is big data? Autonomy recently set out to define big data in its own way and used its private cloud technology as an example of what this technology can do. The company's private cloud has reached 50 petabytes. Powered by Autonomy IDOL, Autonomy applies meaning-based computing to this cloud to help customers derive understanding and intent from 100 percent of big data. This includes unstructured data, that goldmine of messy but extremely valuable "human information" that companies and organizations are trying to unlock in order to get into the hearts and minds of their customers and constituents.