Enterprise Applications: How the Microsoft-Yahoo Deal Could Backfire to Google's Benefit

 
 
By Clint Boulton  |  Posted 2009-08-04 Email Print this article Print
 
 
 
 
 
 
 
 
Microsoft and Yahoo's 10-year search ad deal would appear to help both companies, even if investors are lukewarm to it. Microsoft's Bing search engine will power Yahoo's search. Yahoo could eventually generate $500 million per year in operating income to prop up its display and mobile ad businesses. And Microsoft will close the gap in search market share, moving to No. 2 at almost 30 percent to Google's 65 percent search share. However, not only is Google well-positioned to weather this collaborative attack, but the deal could help Google innovate even faster, add to its market share and perhaps even fly lower under the antitrust radar.
 
 
 

How the Microsoft-Yahoo Deal Could Backfire to Googles Benefit

by Clint Boulton
How the Microsoft-Yahoo Deal Could Backfire to Googles Benefit
 
 
 
 
 
 
 
 
 
 
 

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