Communicate the Strategic Benefits
Success factor No. 2: Communicate the strategic benefits Conversely, focus on the benefits of transition; namely, enabling the enterprise to compete in the 21st century. A streamlined application environment is a necessary foundation to enabling the so-called "agile enterprise," one that can effectively respond to new opportunities to gain a competitive advantage.In making a case for a modernization initiative, CIOs should emphasize the competitive advantage associated with delivering the capability needed to support socialprise applications. Conversely, they should cite the risks of falling behind market rivals who successfully pursue such initiatives.
Consider the emerging field of "socialprise," which is defined as a new class of applications that link traditional enterprise systems of business intelligence (BI) with social networks (such as Facebook) that provide insight into demographics, personal interests, tastes and relationships. Under this model, a manufacturer of, say, sports energy drinks could benefit from an application that uses data from social networking sites to target teenage boys interested in skateboarding, and to develop and market products to them accordingly.