Project Management Software Can Help
Product management software can help
Project management has been "productized" in software applications almost since the mainframe era, with vendors producing a wide range of management tools. They have most often been applied in the design phase through to production, but not as often from the outset of the R&D process through production. The product management software on the market today can help companies reduce R&D expenses without gutting the new product pipeline.
As with any class of software, functionality varies widely from one product to the next. However, there are four essential qualities that any project management solution needs in order to succeed in an R&D environment. Those four qualities are:
Everyone with a stake in R&D-from sales to financial to marketing to customer service-must be able to share and retrieve information, view statistical analyses and monitor costs. When everyone who needs to be in the loop is included, R&D projects are less likely to go off track.
The software should provide options so users can customize their information views, focusing on information critical to their responsibilities.
Re-creating and copying data is time-consuming and wasteful. Project management solutions should interoperate with your existing systems, especially e-mail and other project management solutions so that users are working in a single environment.
R&D is a collaborative and data-intensive process. Project management solutions must have the capacity to support hundreds of users and large, complicated data files. A carefully selected project management solution reduces costs by helping cut the amount of time and effort spent choosing the most promising product concept to develop. During development, it can then shorten TTM by supporting concurrent efforts between multiple sites, or even between multiple departments in the same location. As part of an overall recovery plan, maintaining R&D at credible levels preserves the next generation of products and your company's reputation for innovation.
The alternative is to emerge from the economic slump only to find that you have nothing new to offer customers. Yes, that's survival, but not of the fittest.
Christophe Borlat is General Manager at Genius Inside. Christophe was Genius Inside's first employee back in 1997, and ever since then, he has been involved in various business activities. Since 2002, Christophe has focused on business development and sales and marketing. Prior to Genius Inside, Christophe worked in product development and professional services, in hardware and IT consulting organizations. With more than 10 years of experience in project management and sales, Christophe has extensive knowledge of the PPM market. He understands the challenges that organizations face to overcome their project management challenges. He can be reached at firstname.lastname@example.org.