How to Improve Business Performance with Software Plus Services

 
 
By Cindy Bates  |  Posted 2009-11-12 Print this article Print
 
 
 
 
 
 
 

These days, new technologies are touted daily as being the ones that will revolutionize the industry. Too often, they fall short. But software plus services is a valuable option for companies that want to save money while improving business performance through the increased collaboration and business intelligence today's technology offers. By outlining four advantages of software plus services, Knowledge Center contributor Cindy Bates explains how customers can use software plus services to customize their IT environment to improve business performance.

Choice is paramount. Especially for your customers. Having two software selling options in today's unsteady economic environment is a huge advantage if you want to differentiate yourself from your competitors. Not only will it expose cost savings but greater operational efficiencies will be revealed. In the technology industry, it's called "software plus services."

Because of the low start-up costs, cloud computing stands out as a compelling choice for businesses; however, it's not for everyone. But a hybrid approach-such as software plus services that combines on-premise software with software as a service (SAAS)-might be a more realistic solution.

Let's take a look at some of the advantages of the software plus services approach:

Advantage No. 1: Flexibility

Online services and online software give your customers the option to explore new ways to handle their business needs. For instance, the Halloween store down the street has much higher sales in September and October than it does in February and March. Instead of purchasing additional servers to handle the load during the busy times (and sit idle during the slow times), the store can purchase additional server capacity for a fixed period of time, for a fraction of the cost of physical servers.

Advantage No. 2: More innovation

Access to the cloud allows companies the opportunity to create a richer and more diverse customer experience. For instance, there are Web applications available that allow organizations to share their data across several devices for a seamless, synchronized experience. Remote workers will also benefit from this arrangement because they will have easier access to information and realize faster results.



 
 
 
 
Cindy Bates is Vice President of Microsoft's U.S. Partner Strategy, Marketing and Programs Group where she focuses on enabling and supporting Microsoft's expanding partner ecosystem. Prior to her current role, Cindy was general manager of Microsoft's U.S. Small Business Group, leading teams responsible for marketing, Web and customer relationship management, business development, and small business partner connections. Previously, Cindy was a managing director in Microsoft's Corporate Development and Strategy group where she strategically evaluated, structured, valued and negotiated the company's mergers, acquisitions, investments and joint ventures. Cindy focused on the SMB applications market where she led the acquisition of Navision for Microsoft Business Solutions. She also supported the U.S. Sales and Services organization with a focus on partner strategy. Cindy has Bachelor's degrees in International Economics and Molecular Biology from the University of Michigan and an MBA from Harvard University. She can be reached at partnerQ@microsoft.com.
 
 
 
 
 
 
 

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