How to Improve Business Performance with Software Plus Services - Varied Deployment (
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Advantage No. 3: Varied deployment
Do you choose your tactics based on
your customers' demands? Or do you base your solution offerings on your
business strategy? Regardless of which way you lean, there are options
to handle both situations. An IT decision that is best for one company
might not even be a remote possibility for another. Therefore, taking
advantage of both sides of the equation—on-site and off-site
deployment—is key. It just comes down to what's best for your
organization.
Advantage No. 4: Greater connectivity
With this approach, the barriers
between your PC, the Web and your mobile device will dissolve.
Applications are no longer platform-specific; the agnostic nature of
their usability means you will experience the same functionality on
your computer that you do on your mobile phone. For instance, the
foreman at the construction site will have immediate access to his
company's inventory on his mobile device in real time to ensure that
they have the correct materials. This saves time and money, and it’s
one less trip to the warehouse.
In a world that has become
increasingly more integrated, connecting people seamlessly to
information and communications is a necessity.
Cindy Bates is Vice President of
Microsoft's U.S. Partner Strategy, Marketing and Programs Group where
she focuses on enabling and supporting Microsoft's expanding partner
ecosystem. Prior to her current role, Cindy was general manager of
Microsoft's U.S. Small Business Group, leading teams responsible for
marketing, Web and customer relationship management, business
development, and small business partner connections.
Previously, Cindy was a managing
director in Microsoft's Corporate Development and Strategy group where
she strategically evaluated, structured, valued and negotiated the
company's mergers, acquisitions, investments and joint ventures. Cindy
focused on the SMB applications market where she led the acquisition of
Navision for Microsoft Business Solutions. She also supported the U.S.
Sales and Services organization with a focus on partner strategy. Cindy
has Bachelor's degrees in International Economics and Molecular Biology
from the University of Michigan and an MBA from Harvard University. She
can be reached at partnerQ@microsoft.com.
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