Barriers to Visual Communication Use
Barriers to visual communication use
Despite all of these benefits, the widespread use of visual communication in the business environment has been a challenge for two reasons. First, the average business person simply does not have the skills or tools required to easily and quickly create visuals. Second, the amount of time and effort required to create compelling visuals has been so great that it has often been deemed not worth the effort.
Absent the kind of tools and features we've all grown accustomed to for text communication (such as the AutoFormat feature in modern word processors), the creation of visuals requires help from the art or graphics department. Assuming you have art or graphics talent in-house, presentations and proposals must be worked into the marketing work load. This could overwhelm an already bustling art or graphics department. If you outsource graphics work, the cost for visual presentations and proposals could quickly add up.