Barriers to Visual Communication Use

By Paul Stannard  |  Posted 2010-08-26 Print this article Print

Barriers to visual communication use

Despite all of these benefits, the widespread use of visual communication in the business environment has been a challenge for two reasons. First, the average business person simply does not have the skills or tools required to easily and quickly create visuals. Second, the amount of time and effort required to create compelling visuals has been so great that it has often been deemed not worth the effort.

Absent the kind of tools and features we've all grown accustomed to for text communication (such as the AutoFormat feature in modern word processors), the creation of visuals requires help from the art or graphics department. Assuming you have art or graphics talent in-house, presentations and proposals must be worked into the marketing work load. This could overwhelm an already bustling art or graphics department. If you outsource graphics work, the cost for visual presentations and proposals could quickly add up.

Paul Stannard is the founder and CEO of SmartDraw. A self-taught software developer, Paul began his development career in 1980, founding a company that developed software for Apple computers. Since that time, Paul has written more than a dozen published applications and continues to play a key role in the development of SmartDraw's products. Paul has also written applications for Microsoft, Broderbund, Intuit and GraphPad Software. Paul has been a successful CEO for more than 20 years, founding several other startups. Paul is a pioneer and recognized authority in electronic software distribution and Internet marketing and speaks frequently on the subjects. He holds both a Bachelor's and Master's degree from Oxford University, and earned a Ph.D. in Chemistry from UCLA. He can be reached at

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