How to Improve Efficiency and Productivity with Visual Communication

Modern visual processors

Modern visual processors allow companies to implement a visual communication approach across the enterprise and overcome the aforementioned barriers. This helps boost performance, reduce operating costs, and improve profitability and competitiveness. By empowering individuals with visual processing tools to quickly and easily create and use diagrams, charts and other visuals, "visual companies" can realize significant improvement in communication, understanding and growth—without completely disrupting the current workflow.

Much like the familiar word processor, visual processors automate the creation, formatting and integration of visuals in everyday business communications. This makes it easy for anyone to develop and use professional-quality visuals in meetings, strategy sessions and reports, as well as in e-mail messages and other common documents.

Through the deployment and use of a visual processor, visual companies can see immediate ROI by relieving the work load on the graphics or art department while winning more business through more effective communication of proposals. The ability to visually communicate features and value propositions provides an edge over the competition and helps to shorten the sales cycle. Visual companies also benefit from fewer misunderstandings and errors, and expectations are more readily met because they are more clearly understood.

Just as e-mail forever changed the way we create and transmit text information, today's visual processors promise to revolutionize business communication yet again by allowing the average person to easily create compelling visuals—with an intuitive process and familiar interface for a short learning curve and quick time to competency. Thanks to seamless integration with legacy business software, modern visual processors make the adoption of visual communication, and the transformation of your company to a visual company, a natural and comfortable evolution.

Paul Stannard is the founder and CEO of SmartDraw. A self-taught software developer, Paul began his development career in 1980, founding a company that developed software for Apple computers. Since that time, Paul has written more than a dozen published applications and continues to play a key role in the development of SmartDraw’s products. Paul has also written applications for Microsoft, Broderbund, Intuit and GraphPad Software. Paul has been a successful CEO for more than 20 years, founding several other startups. Paul is a pioneer and recognized authority in electronic software distribution and Internet marketing and speaks frequently on the subjects. He holds both a Bachelor's and Master's degree from Oxford University, and earned a Ph.D. in Chemistry from UCLA. He can be reached at paul@smartdraw.com.