Two MRM Case Studies

By Sal Dhanani  |  Posted 2008-12-05 Print this article Print

Who is using MRM?

To help illustrate the possible benefits for a wide range of businesses, the following are two examples from mobile enterprises that are thriving, in large part due to their use of MRM solutions:

Case study No. 1: C. R. England Trucking Company

C. R. England Trucking Company is a trucking company that delivers goods for DHL and other large retailers throughout the United States and Mexico. Recently, the company evaluated the way it tracked its delivery fleet and managed loads. It discovered many inaccuracies and unacceptable delays in how delivery information was collected and transmitted to management. C. R. England also determined it needed a way to prove drivers' compliance with federal driving regulations. After a review of MRM providers, the company chose to implement MRM technology on 80 of its smartphones.

Service is a key element of success in the transportation industry, and C. R. England saw immediate improvements. The MRM solution they chose allows management to monitor drivers' locations and travel activity to provide accurate delivery information to customers. As a result, the quality of the company's customer service has greatly improved.

Case study No. 2: Nobile Construction

Nobile Construction, a residential remodeling company, implemented an MRM service because it recognized the need for a solution that would allow the business to run more efficiently-especially when it came to collecting employee time cards. With its carpenters traveling between job sites, management gathered time sheets on a weekly basis. In order to submit their hours, mobile employees needed to regularly visit headquarters, creating unnecessary expenses in terms of drivers' commute times, adding vehicle wear and tear, and increasing fuel costs.

Since implementing the service on its smartphones, Nobile Construction has improved employee time card accuracy, developed more efficient billing processes and saved on fuel. Nobile Construction was able to implement a more reliable and accurate time card system. In addition to eliminating employees' unnecessary trips into the office each week to turn in time cards, the fully wireless (and paperless) system enables workers on the road to submit their times on a daily basis. This, in turn, improves the overall billing accuracy for each job. Additionally, the office is able to do job costing for each client on a daily basis, improving the company's cash flow level.

How to choose the right MRM solution

Any organization, large or small, that has employees in the field should consider which features and benefits of a GPS-enabled tracking system are essential for their success.

The elements of an MRM solution all companies should insist upon are GPS navigation, and tracking and reporting capabilities. GPS navigation allows employees to receive turn-by-turn voice and on-screen directions to a chosen location. GPS tracking gives management a direct and immediate insight into the current location of all mobile employees and assets. This information allows organizations to track the status of jobs, assign new jobs based on worker location, and run reports detailing job stops, driver speeds and time sheets.

Sal Dhanani is a co-founder of TeleNav. Sal brings years of experience in business strategy, product marketing and management, and operations within the telecom industry. Prior to TeleNav, Sal worked with the McKenna Group, where he developed market entry, product launch and expansion strategies for various startups, telecom companies and telecom infrastructure providers. Before joining the McKenna Group, Sal was responsible for product development and management at Schlumberger Ltd., Test and Transactions Group. Sal completed coursework through Stanford University's IEEM program, and holds a B.S. in Electrical Engineering from the University of Washington. He can be reached at

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