Achieving Efficiencies and Saving Time

By Loren Weinberg  |  Posted 2010-10-27 Print this article Print

Achieving efficiencies and saving time

WEM solutions can also allow organizations to achieve significant savings by minimizing the amount of time it takes to perform routine site maintenance tasks, and enabling IT and business resources to be used more strategically. Three key efficiency drivers include:

1. Greater output from IT

By enabling marketers, content contributors and other line of business (LOB) staff to author and edit content, WEM solutions can create dramatic savings by allowing IT resources to be redeployed from routine site maintenance to higher-value technical tasks.

For example, WEM solutions have enabled one major financial company to support more than 100 sites and 150 different content contributors globally-with a team of only four developers. This has helped them to drive tremendous efficiencies for their business, enabling their small development team to strategically and successfully support a global business.

2. Greater output from content contributors and marketers

Easy-to-use tools for managing Website content and campaigns can also enable great efficiencies for the marketing department and other LOB staff. With intuitive tools, business people can quickly and effectively manage content and campaigns without having to wait for assistance from technical staff. Reduced time spent creating and editing content, finding and reusing content, and creating and launching online campaigns leads directly to greater business efficiency.

3. Higher customer service efficiency

Using WEM to create and maintain an up-to-date customer support site with content targeted to individual customer needs can result in major savings. By enabling customer self-service online (rather than calls to the customer service phone center), organizations can deliver high-quality customer service with limited resources.

For example, one global technology company was able to cut support center call volume by 50 percent after implementing a new dynamic customer support site, saving millions of dollars per year. Once bottom-line cost savings have been calculated, they can then be added to topline revenue increases to produce the net benefit of implementing a WEM solution.

Loren Weinberg is Senior Vice President of Marketing and Product Management at FatWire Software. Loren is responsible for FatWire's global corporate strategy, corporate marketing, product marketing and product management. Loren joined FatWire in September 2007. A strategy and marketing expert, Loren has 15 years of IT industry experience in corporate strategy, product marketing, product management and software sales strategy. Loren holds a MBA degree from Harvard Business School and a Bachelor's degree, magna cum laude, from Yale University. She can be reached at

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