Combining Consumer Surveys with Location Intelligence

 
 
By Joel Friedman  |  Posted 2010-04-05 Email Print this article Print
 
 
 
 
 
 
 


Combining consumer surveys with location intelligence

A combination of cutting-edge consumer surveys and Location Intelligence solutions such as AnySite Online help Shoeless Joe's to make informed decisions about areas in which to expand, and to identify and reach potential customers.

With FACES, Shoeless Joe's has been able to create a more streamlined process for collecting customer data, cataloguing it in a secure database, conducting sophisticated analysis, and delivering actionable insight to help us make informed decisions regarding real estate, marketing, merchandising and branding. As a result, Shoeless Joe's has the power of consumer insight at our fingertips, which helps ensure that our marketing and advertising dollars are reaching our target audience.

Shoeless Joe's is looking forward to continuing its partnership with PBBI in rolling out its 10 new restaurants, and when researching and planning any additional new locations. With PBBI technology, we've achieved our overall goal of creating an expansion plan that has a solid foundation of up-to-date data and analysis versus relying on gut instincts or hunches. FACES enables us to constantly update our consumer demographic profile, ensuring that the brand continues to hit the mark.

As we near our 25 years in business, we also have older sites that need to be revived to ensure consistency with our brands. Also, as we continue to add new sites, FACES will play an important role in collecting this data and feeding it back into our market optimization model. Looking towards the future, we are confident we have the tools and knowledge we need to continue to successfully expand and move Shoeless Joe's Limited brand forward.

Joel Friedman is Senior Vice President of Franchising at Shoeless Joe's. Joel also serves on the CFA's Ontario Associate Committee. Prior to joining Shoeless Joe's, Joel worked with Prime Restaurants in a variety of roles including senior sales, strategic development and non-traditional channels. While at Prime, Joel was responsible for developing new franchise ownership strategies for all restaurants franchised by Prime Restaurants (Casey's, East Side Mario's and Prime Pubs). Joel was responsible for new franchise deals, establishing and improving existing processes, and was the point of contact for banks on all financing. Joel was also a member of the corporate brand development committee and the approval board. He can be reached at jfriedman@shoelessjoes.ca.




 
 
 
 
Joel Friedman is Senior Vice President of Franchising at Shoeless Joe's. Joel also serves on the CFA's Ontario Associate Committee. Prior to joining Shoeless Joe's, Joel worked with Prime Restaurants in a variety of roles including senior sales, strategic development and non-traditional channels. While at Prime, Joel was responsible for developing new franchise ownership strategies for all restaurants franchised by Prime Restaurants (Casey's, East Side Mario's and Prime Pubs). Joel was responsible for new franchise deals, establishing and improving existing processes, and was the point of contact for banks on all financing. Joel was also a member of the corporate brand development committee and the approval board. He can be reached at jfriedman@shoelessjoes.ca.
 
 
 
 
 
 
 

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