Dynamic Site Acceleration

By David Drai  |  Posted 2010-07-23 Print this article Print

Dynamic site acceleration

To date, only a few CDNs offer Dynamic Site Acceleration (DSA) to improve the performance of personalized and dynamic content and acceleration of transaction-based Web applications. Acceleration of dynamic content through an improved TCP/IP path is particularly important for financial transactions such as e-commerce (since latency may be perceived as failure by the user). Lowering the latency and improving the performance of a site increases the conversion and site loyalty.

The traditional CDN model does not allow for effective Website integration. HTML code must be changed at the origin to tag and differentiate static from dynamic content. For many sites, this structure changes frequently. Control and visibility are very limited since there is no full-site or real-time reporting, precluding the online business from making informed decisions regarding server load balancing and performance enhancement.

Active management of content performance and cost is rendered impossible with the traditional CDN model. As content providers give greater priority to content monetization, manageability becomes imperative.

David Drai is co-founder and Chief Technology Officer of Cotendo. David plays a key role in the creation and development of core technologies at Cotendo. He brings deep expertise to this position, as he is the holder of multiple patents in the areas of content management and network technologies development. David also has experience as the lead technologist for the integration and deployment of new technologies in business-critical customer environments. Prior to co-founding Cotendo, David spent over a decade at Commtouch Software as research and development director in networking programming. At Commtouch, David's achievements included the design and development of the Commtouch Antispam Infrastructure as well as other real-time, software-based services. Other initiatives at Commtouch led by David included user interface development and integration support for large service providers and top customers. David earned a Bachelor's degree in Computer Science from the Technion, Israel Institute of Technology. He can be reached at david.drai@cotendo.com.

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