IBM says it will couple sophisticated math with Cognos BI tools.
IBM plans to prove that math is
Now that it has closed the books on its $5 billion acquisition of business
intelligence software maker Cognos, IBM has
said it will differentiate itself in the fast-consolidating BI market thanks to
its decades-long research and development of sophisticated analytics derived
from some serious mathematical expertise.
"IBM is a treasure trove of
technology," Steve Mills, IBM senior
vice president and group executive of the IBM
Software Group, said during a press conference held in New
York on Feb. 6.
Mills argued that while IBM has not been
known as a BI vendor in the past, "We are the only company that deals with
deep analytics and sophisticated mathematics to conquer things like scheduling
and bio research."
He intimated that Cognos would serve as the "tip of the iceberg"
for IBM's deeper R&D capabilities.
Click here to read more about how IBM is incorporating Cognos BI into its Information On Demand strategy.
To show that it's hitting the ground running with its latest acquisition, IBM
also announced 10 new and enhanced software packages for the banking, retail,
health care, government, life sciences and manufacturing vertical industries.
In addition, six preintegrated packages bring together IBM
and Cognos' software and hardware and a new Information On Demand
Infrastructure Services offering to help companies plan, design and deploy an
enterprisewide data, storage and content management system, company officials