Moving a Shared History into the Present
IBM announced its Information On Demand strategy-a compilation of software, hardware, research and services designed to help companies manage data and content to gain insight and optimize business-in February 2006 and has since invested about $1 billion in building out the division. Prior to the formal launch of IOD, IBM had already acquired a number of companies: Ascential Software, Trigo Technologies, DWL, SRD, Venetica, iPhrase Technologies. As IBM put the IOD wrapper around its data strategy, it continued acquiring companies to add to the mix. From 2005 to date IBM has acquired LAS (Language Analysis Systems), Unicorn Solutions, FileNet, DataMirror, Princeton Softech, Solid Information Technology and, most recently, Cognos. With similar BI acquisitions under their collective belts (Oracle acquired Hyperion in March 2007 and SAP acquired Business Objects in January 2008), IBM, Oracle and SAP will battle it out for supremacy in the fast-emerging performance management market.The 10 new industry solutions include an expansion of the IBM Retail Integration Framework to incorporate Cognos' Store Operations Planning Blueprint, which has been preintegrated with IBM's retail data models. At the same time, the Cognos 8 BI "starter pack" for IBM InfoSphere Warehouse and distribution of InfoSphere Warehouse with Cognos 8 BI have been combined. The Cognos 8 platform has also been preintegrated with IBM's Information Server software platform, which brings about data integration and quality capabilities and metadata integration for better data lineage. This in turn helps companies track the basis for business decisions (key in areas like governance, risk and compliance). IBM and Cognos have also developed preconfigured templates for integrating Cognos 8 BI with IBM FileNet Business Process Management software. At the same time, IBM's Dashboard Accelerator starter kit has been bundled with Cognos 8 BI to help users quickly build portal-based dashboards. Finally, IBM plans to include Cognos 8 BI software with its IBM Balanced Warehouse C-Class, which provides integrated system components of IBM data warehouse software, server and storage technologies for small and midsize businesses.
Since IBM has had a longstanding partnership with Cognos, a relationship that has spanned 15 years, both groups have been able to at least start to bring their product portfolios together relatively quickly.