New Advertising Campaign
Also, IBM recently rolled out a new advertising campaign that speaks to its self-stated performance edge in application server software and points to IBM's leadership in database and data warehouse appliance capabilities as compared to Oracle. The IBM ads highlight:
IBM sets SPECJ benchmark for WebSphere on Power Systems with 70-plus percent greater performance than Oracle
- DB2 has three times the performance per core as Oracle's database in setting TPC-C and SAP 3D benchmarks.