Enterprise Applications - eWeek

Enterprise Applications: IBM Goes Social: 25 Examples of Big Blue Becoming a Social Business

By Darryl K. Taft on 2012-01-19


With more than 426,000 employees, 100,000-plus contractors, and a broad range of business partners and customers, IBM has no choice but to be a social business. However, at the Lotusphere 2012 conference in Orlando, Fla., in mid-January, IBM CIO Jeanette Horan spelled out just how social a business IBM has become. Horan said that not only does IBM produce social software, the company also has become the largest corporate consumer of social technologies. IBM operates in 170 countries and is divided into five integrated operating teams and markets. On any given day, 50 percent of IBMers regularly work away from traditional IBM offices. About 12 percent are work-at-home employees, and another 20 or so percent are "road warriors"—mobile workers. About 6 percent are based entirely at client sites, and 3 percent work in manufacturing settings. IBM does a variety of things that support social business within the company, including using its own IBM Connections social software, as well as Cognos Consumer Insight for social listening. Other social enablers at IBM include: Global Business Services and social selling; online jams; the IBM Whirlwind mobile apps store; the Human Resources Department and new hires; an expertise locator; and the technology adoption program. For a related article click here.

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IBM Connections

There are 635,000 internal users of IBM Connections, including contractors.

Blogs

IBM has 20,000 blogs, and in 2005, a set of IBM employees—using a wiki—created the first set of guidelines for their colleagues who wanted to blog.

Bloggers

IBM has more than 105,100.

Communities

IBM has more than 74,800 communities, touching on just about everything Big Blue, from hardware and software to services and partners.

Activities

IBM has more than 203,300 activities, designed to make it easier for IBMers and their teams to organize their work and plan their efforts.

Bookmarks

There are more than 1.33 million bookmarks, all designed to help Big Blue employees more easily find and access the Websites they routinely visit.

Shared Files

There are 475,000 files shared (and 9.5 million downloads).

Wikis

IBM has 50,000 wikis, another way to enable employees to more easily collaborate.

Locator Service

There are 31,000 IBM experts enrolled in Big Blue's Expertise Locator service.

Sametime

IBM has 400,000 unique users of its Sametime instant messaging within Big Blue.

Daily Users

There are about 360,000 unique daily users of Sametime IM at IBM.

Concurrent Users

During peak load at IBM, there are 230,000 concurrent users of Sametime.

Messages Per Day

On any given day, there are 50 million Sametime instant messages shared within IBM.

Messages Per Second

All that IMing translates to about 578 Sametime instant messages sent per second within IBM each day.

Log-Ons

There are 1.1 million Sametime log-ons each day at IBM.

LotusLive

Every month, there are 30 million meeting minutes for LotusLive Meetings at IBM.

Facebook

IBMers also leverage Facebook, the world's largest social network: There are 198,000 current Big Blue employees on Facebook.

LinkedIn

Another 281,000 current IBM employees are on LinkedIn, with 16 million first-order connections and 615,000 IBM followers.

Twitter

Twitter is another popular social networking tool at the company, with more than 20,000 identified IBMers on the site.

Indy Blogs

There are thousands of individual IBMers blogging on independent sites.

developerWorks

IBM's how-to developer Website has 8 million users and 300,000 profiled members.

GreaterIBM Connections

The GreaterIBM Connections group for current and former IBMers and retirees supports more than 100,000 IBM alumni on its network.

Market Leader

Research firm IDC ranked IBM No. 1 in worldwide market share for social platform software for 2009 and 2010.

Cloud

IBM LotusLive has become IBM SmartCloud for Social Business. It's designed to simplify access to business-grade file sharing, social networking, communities, online meetings, instant messaging, email and calendar. In addition, IBM SmartCloud for Social Business will deliver a cloud-based productivity suite allowing users to co-edit documents in real time.

Mobile

IBM's new social software supports most popular mobile devices, including tablets. The software runs on Apple's iOS, Google's Android and RIM's BlackBerry platforms, and will soon be on Microsoft's Windows Phone.

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