IBM has introduced a series of new predictive analytics software and services for reducing fraud, managing financial performance and delivering the next best action.
IBM (NYSE: IBM) has announced new
consulting services and software that is geared for taking the power of
predictive analytics to new levels for C-suite decision makers.
The new
analytic offerings address the emerging opportunities of
big
data to manage financial operations, decrease fraud and nurture
next-generation customer relationships.
Based
on experiences drawn from more than 20,000 analytics engagements, the new
solutions combine innovations developed by IBM Research with new predictive
technologies from dozens of companies IBM has acquired.
IBM executives hope to
broaden the group of clientsspecifically C-suite leaderswho can adopt
analytics, extending IBM's position in the strategic market for business
analytics.
IDC estimates
enterprises will invest more than $120 billion by 2015 to capture the business
impact of analytics, across hardware, software and services.
These new
capabilities target the agendas of global business leaders operating in a world
of accelerating complexity, unpredictability and massively available
information, said Bridget van Kralingen, senior vice president of IBM Global
Business Services, in a statement. By integrating analytics into business
processes and converting new insights into action, IBM is helping organizations
transform big data from a threat into an opportunity, one that will be their
most valuable natural resource.
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