IBM Launches New Predictive Analytics Software and Services
IBM has introduced a series of new predictive analytics software and services for reducing fraud, managing financial performance and delivering the next best action.IBM (NYSE: IBM) has announced new consulting services and software that is geared for taking the power of predictive analytics to new levels for C-suite decision makers. The new analytic offerings address the emerging opportunities of big data to manage financial operations, decrease fraud and nurture next-generation customer relationships. Based on experiences drawn from more than 20,000 analytics engagements, the new solutions combine innovations developed by IBM Research with new predictive technologies from dozens of companies IBM has acquired.
IBM executives hope to broaden the group of clientsspecifically C-suite leaderswho can adopt analytics, extending IBM's position in the strategic market for business analytics.