At its Information on Demand 2011 conference, IBM has released a series of new products to help users more easily sift through and analyze "big data."
IBM has announced
new software to deliver "big data" analytics to users on a variety of
devices and platforms.
At its Information on Demand (IoD) 2011
Las Vegas on Oct. 24, IBM unveiled new offerings that span a wide variety of
big data and business analytics technologies across multiple platforms from
mobile devices to the data center to IBM's SmartCloud. Now employees from any
department inside an organization can explore unstructured data such as Twitter
feeds, Facebook posts, weather data, log files, genomic data and video, and
make sense of it on the fly as part of their everyday work experience, Rod
Smith, IBM's vice president of emerging Internet technologies, said in an
interview with eWEEK.
Also, as part
of its announcements, IBM is placing the power of mobile analytics into
the hands of iPad users with a free software download at the Apple's iTunes
Store. Moreover, the new software is designed to help employees in key
industries, such as financial services, health care, government,
communications, retail, and travel and transportation, use and benefit from
business analytics on the go, IBM said.
of all sizes are struggling to keep up with the rate and pace of big data and
use it in a meaningful way to improve products, services or the customer
experience, Smith said. Every day, people create the equivalent of 2.5
quintillion bytes of data from sensors, mobile devices, online transactions and
social networks; in fact, 90 percent of the world's data has been generated in
the past two years. Every month, people send 1 billion Tweets and post 30
billion messages on Facebook. Meanwhile, more than 1 trillion mobile devices
are in use today, and mobile commerce is expected to reach $31 billion by 2016.
A 2010 IBM/MIT
Sloan Management Review survey of 3,000 executives across 30 industries from
100 countries reveals that 60 percent of respondents said they have more data
than they can effectively use, IBM said in a press release on its new
offerings. A new IBM study of 1,700 chief marketing officers from 19 industries
and 64 countries further exposes this issue, with 71 percent of the respondents
saying their organizations are unprepared to handle the explosion of big data.
these challenges, IBM is delivering new analytics and information management
offerings, and skills resources to make it easier to explore and capitalize on
big data. The new offerings include:
New Hadoop-based analytics software on the cloud that can be up and running in
less than 30 minutes. The new software helps employees tap into massive
amounts of unstructured data from a variety of sources, including social
networks, mobile devices and sensors.
New Hadoop-based analytics software on the cloud that can be up and
running in less than 30 minutes. The new software helps employees tap
into massive amounts of unstructured data from a variety of sources, including
social networks, mobile devices and sensors.
- New mobile analytics software for iPad users that makes it easy to explore any
type of data on the go with location-aware analytics. Clients can download the
free app here.
- New predictive-analytics software with a mapping feature that can be used
across industries for marketing campaigns, retail store allocation, crime
prevention and academic assessment.
- New software that sifts through all types of data behind the scenes and ranks
its quality, makes it secure and ensures business decisions are based on
BigInsights on the IBM SmartCloud Enterprise makes big data analytics accessible
for any user inside an organization. Like the on-premise version, BigInsights
on the cloud analyzes traditional structured data found in databases along with
unstructured data-such as text, video, audio, images, social media, click
streams, log files and weather data-allowing decision makers to act on it
quickly. Bringing big data analytics to the cloud means clients can capture and
analyze any data without the need for Hadoop skills or having to install, run,
or maintain hardware and software.
BigInsights on the cloud is available in both basic and enterprise editions
with the options of public, private and hybrid cloud deployments. The basic
edition is an entry-level offering available at no charge that helps
organizations learn how to do big data analytics. Clients can seamlessly move
to the enterprise edition when ready and set up Hadoop clusters in under 30
minutes to start analyzing data with low usage rates starting at $0.60 per
cluster per hour. Both versions include a developer sandbox where clients can
develop a new generation of business analytics applications, complete with
tools, and a test and development environment.
in banking, insurance, retail, communications and digital entertainment are
using BigInsights on the cloud to analyze massive amounts of unstructured data.
These clients are analyzing data flowing from social networks, sensors, mobile
devices, log files, and voice and video systems to understand consumer
sentiment, make computing networks and smart grids more secure, and create new
professionals and students looking to build Hadoop skills can take advantage of
IBM's BigDataUniversity.com, a new Website where users can learn the basics of
Hadoop, stream computing, open-source software development and database
management techniques to prepare for careers as data scientists. The site
includes hundreds of easy-to-use tutorials, videos and coding exercises geared
to build Hadoop, BigInsights, DB2 and WebSphere skills, and many courses are
free. More than 8,000 students worldwide have already registered from
countries such as Brazil, Russia, China, India, Korea, South Africa and the U.S.
Cognos Mobile software for the iPad, iPad users can enjoy a rich, visual business
intelligence experience to analyze any data about their business, including
sales, customer and financial data with reporting, dashboard and scorecards.
Cognos on iPad is designed to help employees in key industries such as
financial services, health care, government, communications, retail, and travel
and transportation, use and benefit from analytics on the go. For example,
doctors and dentists can use it to analyze electronic medical records and show
patients customized treatment plans and explain procedures based on that
analysis; social workers can check the health and well being of children in
foster homes throughout a city, and update supervisors, police and the courts
on their status in real time; and bankers and insurance agents can use it to
analyze loan or policy data to create individual products or services for
said Cincinnati Zoo, which has more than 1.2 million visitors annually, uses
Cognos on iPad to give management instant access, and a single view of visitor
and business information to drive new revenue and improve member visits. The
flexibility of mobile business analytics allows managers to bring together
sales and attendance data on their iPads from wherever they are inside the park
to track purchase patterns and adjust marketing spend based on that information.
Using Cognos software, the zoo has increased in-park spending by 25 percent
this year, IBM said.
announced new software that allows organizations to gain predictive
intelligence on geographic data. Organizations can use the software to
understand data, analyze trends, forecast, plan and validate assumptions to
drive accurate conclusions.
IBM said the
software, SPSS Statistics 20.0, includes a new mapping feature that gives users
the ability to add a geographic dimension to analysis and reporting, and allows
users to target, forecast and plan by geographical areas. This mapping feature
can be used across industries to analyze data and create statistics for
marketing campaign effectiveness, store allocation decisions in retail, detection
of crime hot spots, and student test score assessments. The software comes with
views of the United States, Countries, Continents and prebuilt map templates
where users can quickly populate them with data, including geospatial
information from ESRI files.
health care organizations can use the new software to visually pinpoint areas
of high accident or illness rates, or identify differences in care across
different regions of a state or country, IBM said. Government employees can
analyze past and present census data by city block or in dense county
populations, and identify high-crime areas to allocate more law enforcement, or
update tax and zoning changes. Direct marketers can locate their most
profitable customer base and store locations to allocate advertising resources,
and academia can use it to concentrate recruiting and alumni efforts
data analytics can be a competitive advantage; however, the quality of the
analysis is only as good as the data it's fed, and the data itself has to be
available to those who can use it. IBM offers an information integration and
governance platform for big data that ensures only trusted information is
delivered to business users and applications across the enterprise, the company
For its part,
new IBM InfoSphere Information Server 8.7 software enables integration with big
data as both a source and a target for information integration. This release
also features a next-generation connector to Netezza, built for balanced
optimization and high performance, and packaged specifically for Netezza
implementations, and an operations console to view system usage across all
integration jobs, to improve productivity of integration projects.
And new IBM
InfoSphere Master Data Management 10 software unifies IBM's Master Data
Management (MDM) capabilities into a single product that handles any MDM
requirement. New features include integration with business-process management
software for MDM-centric business processes, greater connectivity to consuming
applications via adaptable service interfaces, and a shared matching engine
that maintains the single version of the truth. MDM technology improves the
outcome of big data analytics by providing a better understanding of customers,
products, suppliers, employees and accounts for further analysis, IBM officials