IBM and Yale Team Up to Prep Students in Analytics for Next-Gen Jobs
At a Smarter Education Forum at Yale School of Management, IBM teamed up with Yale to deliver analytics technology, tools and strategies to help students prepare for next-generation jobs.NEW HAVEN, Conn. - IBM teamed up with the Yale School of Management to deliver a new initiative for preparing students with analytics skills for the next generation of jobs. At an April 28 event dubbed a Smarter Education Forum here at the Yale School of Management, IBM and the Yale School of Management Center for Customer Insights announced they are collaborating on an academic initiative that will provide analytics and training resources to MBA students, helping them develop the skills needed as they prepare to become future business leaders.
Rob Ashe, general manager of Business Analytics at IBM, said social networks and mobile devices have reinvented the way people interact with company brands as massive amounts of data are being generated daily on media channels like Facebook and Twitter, consumer blogs and company Websites, IBM said. With so much data resting within these sources, it is essential for the upcoming generation of business leaders to possess strong analytics skills to better harness and measure brand and customer opinion, so they can capitalize on new opportunities, IBM officials said.