At a Smarter Education Forum at Yale School of Management, IBM teamed up with Yale to deliver analytics technology, tools and strategies to help students prepare for next-generation jobs.
NEW HAVEN,
Conn. - IBM teamed up with the Yale School of Management to deliver a new
initiative for preparing students with analytics skills for the next generation
of jobs.
At an April 28
event dubbed a Smarter Education Forum here at the Yale School of Management,
IBM and the Yale School of Management Center for Customer Insights announced they are
collaborating on an academic initiative that will provide analytics and training
resources to MBA students, helping them develop the skills needed as they
prepare to become future business leaders.
Rob Ashe,
general manager of Business Analytics at IBM, said social networks and mobile
devices have reinvented the way people interact with company brands as massive
amounts of data are being generated daily on media channels like Facebook and
Twitter, consumer blogs and company Websites, IBM said. With so much data
resting within these sources, it is essential for the upcoming generation of
business leaders to possess strong analytics skills to better harness and
measure brand and customer opinion, so they can capitalize on new
opportunities, IBM officials said.
With the issue
of "big data" in mind, IBM continues to innovate and expand its business
analytics portfolio, and Big Blue announced new social media analytics software
in conjunction with the event-IBM Cognos Consumer Insight, which is focused on
addressing the needs of today's empowered consumers.
Meanwhile, the
U.S. Bureau of Labor Statistics predicts that there will be a 24 percent
increase in demand for professionals with management analysis skills over the
next eight years. Helping to fuel this increase is the rising use of business
analytics by companies in their efforts to learn more about their customers,
including buying habits and preferences.
"Demand for
people with analytics skills is growing much faster than other occupations,
said Jonathan Bowles, director of the Center for an Urban Future, a New
York-based think tank that looks at policy solutions to critical issues
facing U.S. cities. Bowles said the areas of marketing, health care and finance
show high demand for analytics skills. Moreover, in a random search regarding
jobs requiring analytics skills, Bowles said he came up with 383 separate
results on Monster.com. However, a similar search for "computer programmer"
returned only 83 results, he said. And as another indication, Bowles, whose
wife works with Deloitte in New York, said the Deloitte practice in the
Northeast region grew its analytics staff by nearly 30 percent since 2008.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.
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