IBM to Deliver Managed CRM
The new service is in response to continuing difficulties companies have had with implementing CRM softwareIBM Corp. Wednesday announced a new managed CRM (customer relationship management) service through its IBM Global Services division. The new service is in response to continuing difficulties companies have had with implementing CRM software, IBM officials said. Known as IBM CRM Management Services, the new offering will cover all phases of CRM deployment, from consulting and implementation to technology management once the systems up and running, and call center support.
The services will be made available on an as-needed basis, so that customers can support the CRM strategy that is most effective for their business, IBM officials said. Customers can choose from a range of options, including implementation, management and hosting of marketing, sales, and customer service applications; business intelligence and reporting; and call center services.