Keynote Buys Web Research Company
The Web performance-monitoring vendor plans to pay $20 million for Vividence to bolster its Web-based customer research offerings.Keynote Systems Inc. has agreed to buy Web-based customer research vendor Vividence Corp. Keynote, which provides services for monitoring the performance of Web sites, announced on Friday that it will buy Vividence for $20 million in cash in a transaction expected to close within 30 days. Another $6 million could be paid by Sept. 30, 2005, based on achievement targets. Keynote, of San Mateo, Calif., will acquire Vividences more than 130 active customers as well its 50 employees. Among Vividences customers are such companies as Citibank N.A., FedEx Corp., Microsoft Corp. and Williams-Sonoma Inc.
The acquisition will help bolster Keynotes offerings in what it calls "customer experience management." Keynote already has acquired two other companies in the spaceEnviz Inc. in October 2002 and NetRaker Corp. earlier this year.