Keynote Buys Web Research Company

By Matthew Hicks  |  Posted 2004-09-10 Print this article Print

The Web performance-monitoring vendor plans to pay $20 million for Vividence to bolster its Web-based customer research offerings.

Keynote Systems Inc. has agreed to buy Web-based customer research vendor Vividence Corp. Keynote, which provides services for monitoring the performance of Web sites, announced on Friday that it will buy Vividence for $20 million in cash in a transaction expected to close within 30 days. Another $6 million could be paid by Sept. 30, 2005, based on achievement targets. Keynote, of San Mateo, Calif., will acquire Vividences more than 130 active customers as well its 50 employees. Among Vividences customers are such companies as Citibank N.A., FedEx Corp., Microsoft Corp. and Williams-Sonoma Inc.
The acquisition will help bolster Keynotes offerings in what it calls "customer experience management." Keynote already has acquired two other companies in the space—Enviz Inc. in October 2002 and NetRaker Corp. earlier this year.
Read more here about Keynotes online performance benchmarking services for vertical markets. Vividences products will be integrated into Keynotes WebEffective Intelligence Platform for managing the operational and business aspects of e-business sites, Keynote officials said. Keynote expects the acquisition to increase its fiscal 2005 revenue by between $11 million and $14 million. San Mateo, Calif.-based Vividence was founded in 1998 and backed by venture capitalists Kleiner Perkins Caufield & Byers, Sequoia Capital and Partech International Inc. Check out eWEEK.coms Enterprise Applications Center at for the latest news, reviews and analysis about productivity and business solutions.

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Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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