Kroger Analyzing New E-Commerce Features

By eweek  |  Posted 2004-10-22 Print this article Print

The chain wants to better understand consumer behavior online involving coupons.

Grocery retailer Kroger is using a tool to analyze traffic on some of its new e-commerce features like online coupons and gift cards that can be printed from the internet and redeemed in stores. The tools also provide customized reports on how consumers are using the e-commerce features. Read the entire Internet Retailer story here.

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