Kroger Analyzing New E-Commerce Features

 
 
By eweek  |  Posted 2004-10-22 Email Print this article Print
 
 
 
 
 
 
 

The chain wants to better understand consumer behavior online involving coupons.

Grocery retailer Kroger is using a tool to analyze traffic on some of its new e-commerce features like online coupons and gift cards that can be printed from the internet and redeemed in stores. The tools also provide customized reports on how consumers are using the e-commerce features. Read the entire Internet Retailer story here.
 
 
 
 
 
 
 
 
 
 
 

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