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By Joseph C. Panettieri  |  Posted 2004-05-10 Print this article Print

Five months after the systems deployment in December, Morgan has seen a rapid ROI (return on investment).

Indeed, the new system allows the restaurants staff to change menu items very quickly, while Morgan gains improved sales and payroll reporting capabilities. An Internet-driven credit card approval system has improved service within the restaurant.

All told, Morgan estimates the system will deliver an ROI of roughly $12,000 to $15,000 per year.

"I think the system will pay for itself very quickly," said Morgan. "There are fewer billing errors, and the system includes prompts that encourage our staff to upsell items.

"In my 35 years in the restaurant business," he added, "I have gone from the pen and pad to a good point-of-sale system with [STG] to what I now feel is the Cadillac of the POS industry."

Clearly, Morgan was in the drivers seat from the very first moment he met STG sales representatives.

"Keith [Morgan] made this a very successful implementation because he took personal interest and responsibility for the system to perform as required," said STGs Kielich. "He fit the ideal client profile."

Whats next on Buffalo Brewpubs technology menu? The answers may lie at STG, where combined gift and loyalty card functionality can strengthen a restaurants repeat business among deep-pocketed customers.

STG is also pushing the addition of video systems in kitchens to replace its dot-matrix impact printers, which are common in table-service restaurants.

"The video systems have certainly caught our attention," said Morgan. "Since our new system is [extensible], our options seem limitless."

Joseph C. Panettieri ( has covered Silicon Valley since 1992. He most recently served as editorial director of New York Institute of Technology.

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