MSN Search Beta Allows Relevancy Tweaking
Updated: The beta, which expands the connections back into MSN's other services, lets users create custom searches by specifying domains or countries to be searched and constructing more complex queries.Microsoft Corp.s MSN division officially launched a beta of its new search engine Thursday as it attempts to make inroads into Google Inc.s dominance in the search market. As previously reported, the MSN Search beta is available as a separate site from MSNs main search service, which will continue to gather its search results from Yahoo Inc.s index. A switchover to the new engine is expected in 2005, MSN officials said. The beta, though, offers a peek into MSNs approach for competing in Web search with its own technology. It provides advanced features for searchers wanting to alter the relevancy of results and expands the connections back into MSNs other services, specifically the Encarta encyclopedia and MSN Music.
"Its got a little bit of bells and whistles, but in terms of the actual index, theres nothing Ive seen there thats better than Google or Yahoo," said Andy Beal, vice president of search marketing at WebSourced Inc., a Internet marketing company in Morrisville, N.C.