MCDONALDS BASE CASE
MCDONALDS BASE CASEHeadquarters: McDonalds Plaza, Oak Brook, IL 60523
Phone: (630) 623-3000
Business: Worlds largest fast-food restaurant chain serving more than 46 million customers each day at more than 30,000 locations in 121 countries.
Chief Information Officer: Dave Weick
Financials: $893 million net income in 2002; $2.1 billion operating income; $15.4 billion revenue.
Challenge: Implement worldwide digital network and enterprise resource planning system for financial data, human resources and supply-chain management applications.