MCDONALDS BASE CASE

Headquarters: McDonalds Plaza, Oak Brook, IL 60523
Phone: (630) 623-3000
Business: Worlds largest fast-food restaurant chain serving more than 46 million customers each day at more than 30,000 locations in 121 countries.
Chief Information Officer: Dave Weick
Financials: $893 million net income in 2002; $2.1 billion operating income; $15.4 billion revenue.
Challenge: Implement worldwide digital network and enterprise resource planning system for financial data, human resources and supply-chain management applications.

BASELINE GOALS:

Increase sales by at least 3% to 5% in 2003.

Improve operating income by 5% to $2.2 billion by 2005.

Cut capital expenditures to $1.2 billion in 2003, down $700 million.

Cut the length of time needed for managers to collect and analyze individual restaurant sales and inventory from more than one week to a little as a minute.